The phrase “Obi clarifies ‘my dear brother’ salutation” has begun trending across social media after former Labour Party candidate, Peter Obi, greeted the newly crowned Olubadan of Ibadanland, Oba Rashidi Adewolu Ladoja, as “my dear brother,” sparking a firestorm over cultural protocol. Obi has now defended his choice of words, saying it was written in goodwill and respect—not disrespect to the throne.

What Obi Said & What Critics Reacted

Obi posted on X his congratulations: “I warmly congratulate my dear brother, Oba Rashidi Adewolu Ladoja, Arusa I, on his installation as the 44th Olubadan of Ibadanland…” This greeting drew criticism from several quarters. Commentators like Reno Omokri called the wording culturally insensitive, arguing that the Olubadan, being a first-class king and elder, should be addressed with greater formality.

Obi’s Defense & Clarification

In response, Obi clarified that his expression was “borne out of untrammelled goodwill,” and that he often refers to respected individuals with similar phrases like “my dear elder brother,” including traditional rulers he respects. He stressed that he respects protocol and did not intend any disrespect.

Cultural Sensitivity and Protocol in Nigeria

This incident has opened up broader discussion about expectations around respect and hierarchy in traditional Yoruba culture. For many Nigerians, communication with monarchs and elders demands symbolic language. The term “brother” for a monarch is seen by some as too casual or even diminishing of the throne’s sanctity. Nigerian News Today+1

Why This Caught Fire on Social Media

Social media commentary exploded because the issue combines politics, tradition, and identity—elements that many Nigerians feel strongly about. The controversy over the salutation reflects broader tensions around modernity vs tradition, how public figures use language, and what respect means in a deeply hierarchical culture.

Conclusion

The “Obi clarifies ‘my dear brother’ salutation” episode may seem minor—but it’s a telling example of how language, culture, and protocol intersect in Nigeria. Whether one agrees with the critics or with Obi’s defense, this issue highlights the importance of understanding tradition and expectations in leadership messaging. As Nigerians continue to watch, what remains clear is that culture matters—and words can carry much more weight than they might seem.