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Global football icon Cristiano Ronaldo has officially entered the artificial intelligence space by investing in Perplexity AI and becoming a brand partner in one of the most high-profile athlete–tech collaborations in recent memory.
The move was announced in early December 2025, when Perplexity unveiled its partnership with Ronaldo — describing the collaboration as more than a simple endorsement. Alongside becoming an investor, Ronaldo is fronting a newly launched “Perplexity × CR7” digital hub, an immersive platform where fans can explore his career archive, relive iconic goals, view rare photos, browse curated questions about his journey, and engage with content tied to his legacy.
In a message shared on social media, Ronaldo said: “Curiosity is a requirement for greatness. You win when you keep asking new questions every day. I am proud to announce my investment in Perplexity.” The investment marks his most high-profile business move into AI, signaling confidence in the company’s potential to redefine how people access information.
The “CR7 Hub” is designed as a one-stop interactive portal for fans: it offers access to archival content — from historic match clips and photos to personal career stats and curated career narratives. This model blends sports fandom with AI-powered discovery, allowing fans to engage with Ronaldo’s legacy in a tech-forward way.
By bringing in Ronaldo, who commands hundreds of millions of social media followers worldwide, Perplexity aims to amplify its visibility globally. The collaboration merges star power with AI ambition, positioning Perplexity not just as a search or answer engine, but as a platform where cultural icons and cutting-edge tech intersect.
Ronaldo’s investment and endorsement gives moral and financial support to Perplexity’s mission of building a next-generation search and answer engine. For the startup, the backing of a global sports icon underscores market confidence in AI tools becoming mainstream tools of discovery, entertainment, and personal connection.
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