{"id":378,"date":"2026-07-03T14:06:24","date_gmt":"2026-07-03T14:06:24","guid":{"rendered":"https:\/\/sparkmedia.africa\/?p=378"},"modified":"2026-07-03T14:06:36","modified_gmt":"2026-07-03T14:06:36","slug":"tinubu-playful-nickname-first-lady-iya-alakara","status":"publish","type":"post","link":"https:\/\/sparkmedia.africa\/?p=378","title":{"rendered":"&#8220;Iya Alakara&#8221;: President Tinubu Playfully Nicknames First Lady Oluremi Over Small Business Drama"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave it to the President to defuse an active social media storm with a quick dose of public humor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the star-studded Presidential Press Corps Dinner at the State House Banquet Hall in Abuja, President Bola Tinubu had journalists and senior government officials roaring with laughter. The reason? While observing formal protocol at the podium, the President flashed a wide smile and affectionately introduced his wife, Senator Oluremi Tinubu, with a brand-new title: &#8220;Iya Alakara&#8221; (Yoruba for &#8220;Mama Akara Seller&#8221;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The viral moment was captured on video by Aso Rock TV and immediately lit up X (formerly Twitter) and TikTok. Far from a random joke, the light-hearted swipe was a direct, playful nod to a massive public debate that has dominated Nigerian airwaves over the past week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Backstory: How &#8220;Akara&#8221; Sparked an Internet Debate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The nickname stems directly from recent remarks made by the First Lady during a Renewed Hope Initiative (RHI) empowerment meeting with the wives of the 36 state governors.<sup><\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While championing grassroots entrepreneurship, Mrs. Tinubu urged vulnerable women and young Nigerians to embrace small-scale, micro-ventures.<sup><\/sup> She highlighted that self-reliance didn&#8217;t require massive capital, stating:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;re trying to give hope, and to start the Akara business doesn&#8217;t take a lot of money. To start roasting corn, or somebody even said Kuli-kuli, doesn&#8217;t take much. We didn&#8217;t give them a loan; we gave it to them as a grant.&#8221; \u2014 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>First Lady, Senator Oluremi Tinubu<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the statement was explicitly meant to highlight accessibility and promote self-reliance through debt-free financial grants, it faced rapid, intense pushback on social media. Critics and everyday netizens argued that recommending petty trading like frying akara or roasting corn understated the realities of the country\u2019s current cost-of-living challenges and inflationary pressures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Defense and a \u20a6100 Million Boost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before the President\u2019s dinner joke, the First Lady had already stepped forward to address the noise directly.<sup><\/sup> Speaking during an event in Jigawa State, Mrs. Tinubu clarified that her empowerment programs were never strictly about bean cakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She noted that her office focuses heavily on sustainable structures for all forms of micro-retailers, including market women who deal in tomatoes, peppers, vegetables, and <em>bole<\/em> (roasted plantains).<sup><\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To back up the message with immediate action, she announced that the Federal Government had officially delivered a <strong>\u20a6100 million grant<\/strong> to the Jigawa State Government, a move aimed at immediately providing sustainable, financial support to 2,000 local petty traders across the state.<sup><\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By owning the &#8220;Iya Alakara&#8221; title at a high-level press dinner, the Presidency has chosen to lean completely into the narrative rather than fight it. While some internet commentators view the joke as an attempt to trivialize public frustration, others are praising it as an exceptionally clever, humanizing PR move that shows the First Executive Couple listens closely to online chatter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leave it to the President to defuse an active social media storm with a quick dose of public humor. During the star-studded Presidential Press Corps Dinner at the State House Banquet Hall in Abuja, President Bola Tinubu had journalists and senior government officials roaring with laughter. The reason? While observing formal protocol at the podium, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[285],"tags":[422,314,419,421,423,417,418,420],"class_list":["post-378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-akara-controversy","tag-bola-tinubu","tag-iya-alakara","tag-nigerian-celebrity-gist","tag-nigerian-politics-news","tag-oluremi-tinubu","tag-renewed-hope-initiative","tag-state-house-abuja"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Iya Alakara&quot;: President Tinubu Playfully Nicknames First Lady Oluremi Over Small Business Drama -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparkmedia.africa\/?p=378\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Iya Alakara&quot;: President Tinubu Playfully Nicknames First Lady Oluremi Over Small Business Drama -\" \/>\n<meta property=\"og:description\" content=\"Leave it to the President to defuse an active social media storm with a quick dose of public humor. 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