When American icon Snoop Dogg declared “Snoop Dogg in love with AFL”, many thought it was just hype. But ahead of his controversial performance at the Melbourne Cricket Ground for the AFL grand finale, the rapper made his feelings clear: he’s more than a casual fan. He told Australian media that after years of watching from afar, he now “fell in love” with the sport.

Snoop Dogg in love with AFL has become a meme of sorts online, with fans and critics alike dissecting his sudden passion for the game. He explained, “I know that it’s not just a sport, it’s a way of life,” saying that the rules, the pace, and the culture have grown on him. He added that before, AFL reminded him of a mix between American football and rugby, but now he watches it with deeper understanding and admiration.

Still, his role as headline entertainer has not been free of controversy. Critics point to Snoop’s history of offensive or misogynistic lyrics and question whether the AFL is being inconsistent, especially after punishing a player, Izak Rankine, for a homophobic slur. Some say booking him at a major sporting event while disciplining a player over similar speech is hypocrisy.

That said, the AFL defended its decision. Andrew Dillon, AFL’s chief, said Snoop has performed on major global stages like the Olympics and Super Bowl, and that he fits the magnitude of their event. Dillon said he was confident in the choice despite backlash. Meanwhile, Snoop has leaned into the positivity; he’s already had a kick on the MCG with local players and seems intent on showing his respect for the game’s culture.

All eyes now turn to Saturday, when up to 100,000 fans will gather to watch Geelong face Brisbane—and to see Snoop Dogg perform. The phrase “Snoop Dogg in love with AFL” may well become part of AFL lore if his performance wins hearts as much as words have raised eyebrows.

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