In South Africa, many consumers are now keeping their smartphones for longer — sometimes up to three years or more — as cost pressures and environmental awareness change buying habits. This shift has sparked a surprising opportunity: a booming market for refurbished and pre-owned devices that makes premium tech accessible while reducing electronic waste.

Why phone hold-on times are increasing

Rising living costs and economic strain have made it harder for many to buy new flagship phones frequently. Instead, users now choose to wait, repair, or resell their existing devices — a trend reflected across the country’s major tech retailers. This longer replacement cycle also comes at a time of rising environmental concern: delaying device disposal reduces e-waste and lessens demand for new manufacturing.

At the same time, smartphone vendors and retailers in South Africa are adapting to this shift. What used to be a market niche is now becoming a structured, credible business segment. Rather than dumping trade-ins into second-rate resale markets, reputable outlets now provide certified pre-owned devices — with quality checks, warranties, and after-sales support — making refurbished phones a reliable option for many.

The rise of refurbished and pre-owned phones

In 2025, the refurbished smartphone market continued to grow globally despite uncertainty in new-device sales. A recent industry report showed refurbished smartphone sales grew by 5% in 2024, even as new smartphone growth remained modest. The market is increasingly dominated by major brands — with Apple leading the refurbished segment worldwide.

In South Africa, premium-device reseller outlets have reported a sharp increase in demand for pre-owned iPhones and other devices. Trade-in programmes — where customers exchange old devices for credit toward new ones — have driven this trend. Some stores have added dedicated pre-owned outlets, offering refurbished devices with warranties, making them more accessible and attractive for cost-conscious buyers.

This formalised resale model helps bridge the digital divide: consumers who may not afford a brand-new flagship can still access high-end devices. For example, a student might start with a pre-owned device, then upgrade as their earning power improves — gradually entering high-end device ownership without the sticker shock.

Benefits beyond affordability — sustainability and circular economy

The refurbished and resale market offers more than just cheaper phones. It supports a circular economy: extending the lifespan of devices reduces waste, minimizes demand for raw material extraction, and curtails environmental damage due to electronics disposal.

Given that many phones end up unused in cupboards or drawers, certifying and reselling them — rather than letting them degrade — represents both environmental responsibility and smart business. It also increases digital inclusion: more people gain access to capable devices, supporting education, work, and connectivity without the cost of new gadgets.

What lies ahead: opportunity for business, consumers, and sustainability

As this trend gains traction, we’re likely to see more growth in certified pre-owned retail, refurbishment services (repairs, battery/screen replacements), and even dedicated pre-owned shops in smaller towns and suburbs. For retailers, circular retail represents a long-term business model, not just an afterthought.

Consumers benefit from increased affordability and choice. The environment benefits from reduced electronic waste. And societies — especially in developing economies — benefit from wider access to technology, improved digital inclusion, and a more sustainable consumption mindset.

In short: keeping devices longer isn’t a sign of stagnation — it’s a chance to reshape retail, technology access, and sustainability for the better.